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Resources

Guides that turn local SEO theory into execution.

This section is the beginning of the GEO and content layer. Each page is designed to support search visibility, AI discoverability, and commercial trust.

Guide

Local SEO Audit Checklist

A useful local SEO audit checklist should separate cosmetic issues from ranking-critical gaps. The goal is to identify what blocks local visibility, what weakens trust, and what can be fixed in the right order.

  • Check technical crawlability before debating content polish.
  • Review homepage intent, schema, and internal linking together, not in isolation.
  • A local audit is incomplete if it ignores the Google Business Profile.
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Guide

Google Business Profile Audit Guide

Most Google Business Profiles underperform because they are half-complete and operationally neglected. Categories are weak, services are generic, reviews are unmanaged, and the description says almost nothing useful.

  • Primary category choice shapes which local searches the profile can realistically target.
  • A thin services list weakens relevance even if the website is strong.
  • Review freshness and response discipline are operational signals, not vanity metrics.
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Guide

NAP Consistency Guide

NAP consistency is often reduced to name, address, and phone across citations. In practice, modern local consistency also includes domain, service emphasis, map linkage, and entity alignment across owned assets.

  • Phone mismatches weaken trust and attribution.
  • The GBP website link should point to the canonical domain.
  • The site should visibly connect back to the map profile.
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Guide

Local Schema Guide

Local schema helps search engines connect the business identity, service area, and trust signals that sit behind a local website. It is most useful when it is accurate, specific, and not duplicated across multiple plugins.

  • One clean LocalBusiness or business subtype is better than duplicated schema blocks.
  • The homepage is the right place for the core business entity schema.
  • sameAs, hasMap, areaServed, and phone consistency all matter.
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Local SEO Resources | Local SEO Auditor