Website audit
Use this when the site structure, metadata, schema, or local service-page strategy needs repair.
Contact
Start with the audit, then use the report to drive the work.
The current product is built around self-serve audits and implementation planning. The fastest path is to run an audit, review the grouped findings, and use the exported report for execution.
GBP audit
Use this when the listing itself is under-optimized, thin, or operationally inactive.
Combined audit
Use this when the website and profile are out of sync and you need one local operating plan.